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When Ms. Lifford arrived at Warner Bros. Consumer Products, which has about 330 employees worldwide, she was shocked to find that licensing efforts were scattered across 437 shows and films from the studio’s library. “That was not an efficient approach,” she said.
Warner now concentrates on three areas: all things Harry Potter; DC Comics superheroes; and classic cartoons, including Looney Tunes (Bugs Bunny, Daffy Duck) and Hanna-Barbara (the Flintstones, Tom and Jerry).
Over the last week or so, a wave of media outlets, including the Guardian and the New York Times, have declared that Catherine Hettinger, a woman living in the Orlando area, is the inventor of the fidget spinner. Hettinger isn’t involved in any of the companies that are making the popular toys and told a reporter at the Guardian that she is having financial difficulties. The press coverage quickly congealed around an interpretation summed up expertly by the headline writers at the New York Post: “Woman Who Invented Fidget Spinner Isn’t Getting Squat.”
...
Aside from the Wikipedia page, Hettinger acknowledged that there is no evidence of a direct connection between her own plastic disc and the fidget spinners that are popular today. She said she doesn’t have an opinion on whether her patent would apply to them. “You’re going to have to call a patent attorney. This is way beyond me,” she said.
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“Let’s just say that I’m claimed to be the inventor,” she said. “You know, ‘Wikipedia claims,’ or something like that.”
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