• Latest News

    A community-driven blog focused on the weirder end of the art collectible spectrum. Seeking new contributors - if you collect it, and we don't cover it here, CLICK HERE TO CONTACT US

    May 25, 2017

    "Last year, profits in the merchandising unit at Warner Bros. increased 47 percent compared with 2015"

    NYT;
    When Ms. Lifford arrived at Warner Bros. Consumer Products, which has about 330 employees worldwide, she was shocked to find that licensing efforts were scattered across 437 shows and films from the studio’s library. “That was not an efficient approach,” she said.

    Warner now concentrates on three areas: all things Harry Potter; DC Comics superheroes; and classic cartoons, including Looney Tunes (Bugs Bunny, Daffy Duck) and Hanna-Barbara (the Flintstones, Tom and Jerry).


    from Super Punch
    More from Superpunch here:
    http://ift.tt/2qoNECS
    • Blogger Comments
    • Facebook Comments

    0 comments:

    Post a Comment

    Please leave a comment! Benny will approve within 24 hours.

    Item Reviewed: "Last year, profits in the merchandising unit at Warner Bros. increased 47 percent compared with 2015" Rating: 5 Reviewed By: Tenacious Toys
    Scroll to Top