Call it a convergence of cute. Sanrio and Pretty Ugly have embarked on a two-year co-branding deal that will see their IPs, Hello Kitty and Uglydoll, merge to create a limited-edition line of collectibles, which are set to debut at San Diego Comic-Con next month, with a sneek-peak for Licensing Show goers planned next week.
Two years in the making, the collaboration is rolling out with a set of plush from Gund that features the iconic feline dressed up as popular Uglydoll characters, along with a set of vinyl figures by Funko. Also exclusive to Comic-Con attendees will be co-branded t-shirts (Mighty Fine), iPhone cases (Uncommon) and a collectible pin set (PinUSA). The Gund plush, along with other items, will then roll out to US specialty retailers later this summer.
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