Tenacious Toys Targeted Emails: New, 3A, Funko, Kidrobot, Sofubi, Coarse Toys & Sale Lists

In order to deliver more useful content to our customers, we have established several segments for our email newsletters. That means you only sign up for the updates you want to receive, and that's all ya get!!


Our emails that go out Tuesday through Sunday are automated, which means they will always have the same subject line as the week before, but each will contain any new relevant items in the email.

If there's no new products to share with you that week, no email is sent. Pretty nifty!

Of course, our "General List" is still the best way to get an overview of what's new in our shop.

For you deal seekers, we've just set up a new Sale list which will email to you any items we've reduced in price over the past week.

The Coarse Toys list is not automated, since we get new Coarse items so infrequently. Benny just creates the email when there's something new from Coarse to sell.

CLICK HERE TO SIGN UP FOR OUR EMAILS!

Below are our email list segments and their schedules:

Mondays - Benny's choice. General List gets a custom-made email about any new items Benny wants to highlight.

Tuesdays - Kidrobot day. Weekly email goes to Kidrobot list subscribers only, and only if we have have new KR items in our shop that week.

Wednesdays - Funko day. Weekly email goes to Funko list subscribers only, and only if we have have new Funko items in our shop that week.

Thursdays - Sofubi day. Weekly email goes to Sofubi list subscribers only, and only if we have have new sofubi items in our shop that week.

Fridays - New Items day. Weekly email goes to General List subscribers only, and only if we have have new items in our shop that week.

Saturdays - Sale day. Weekly email goes to Sale list subscribers only, and only if we have have items in our shop which have been reduced in price during the previous week. Easy way to keep track of price drops.

Sundays - 3A day. Weekly email goes to 3A list subscribers only, and only if we have have new 3A items in our shop that week.

If you are already on our General email list, you can still sign yourself up for the other lists by clicking here and checking the ones you are interested in.

PROTIP: Email Solicitations - A Guide to Effective Wholesale Via Email

I have to blog about this, I can't let it slide anymore.

Dear manufacturers:

I love getting your emails with new products being offered to me wholesale for my shop! It's great. I want to be on every manufacturer's email list.

When you send those emails, they need to have certain pieces of info in them in order for a shop owner like myself to make a purchasing decision.
I'm not going to drop $1000 or more if I have no idea what you're selling.

I can let these things slide when indy toy producers start selling wholesale for the first time. New and emerging artists have never done this type of solicitation before, so it's understandable if they miss some of this info.

HOWEVER, I would expect that a company with multiple product lines in shops, and a steady manufacturing process with several releases per year, and quantities in the thousands, would have this process down already. No excuse if you're a "real" manufacturer and you fail at the most important part of your sales process.

Things I must see in your email:

#1: Attach several good, clean JPG images of your product. Full product image, item in packaging, and some alternative side and back views. That's maybe 4 JPGs. Attach them to the email. Don't use a file sharing service, I'm not going to download a plugin just to view your product pics. If you do not want to attach JPGs to your emails, just provide me with a link to a page on your website which displays all of the images of the product(s).

#2: Minimum order quantity. 1 piece? 1 carton? Essential info.

#3: Wholesale price per piece/carton

#4: Tell me where the items ship from. US? Overseas? If it's overseas, how much is shipping to my location? Estimate shipping to East coast and West coast of USA per carton and friggin tell me in the email so we don't have to have the same stupid email conversation every time I get solicited.

#5: TEXT product description. Something I can copy and paste. STAAAAHP typing product descriptions/ backstories in Photoshop onto your product flyers and flattening them. I CANNOT USE TEXT THAT IS INSIDE AN IMAGE. I have to retype to whole fucking thing when I start hyping your product online. You're wasting my time, I'm not your secretary. In short, images should have ONLY products and logos in them. All info about the product should be IN TEXT in the body of the email. Don't attach a Word doc, that's just dumb. Everything you can stick in a Word doc can be typed in an email.

#6: When will the item ARRIVE if I order now? I don't care when you release, when you debut or when you start selling direct to your customers. The only date that matters to a retailer is the date the product arrives at their door.

Thanks. This has been a ProTip from Benny Kline.