Feb 17, 2010

Lil'G Boombox appears alongside the Mini Beachcomber at Canadian Auto Show

Jason Dollin shares with us some exciting news about his Lil'G Boombox project and his trip to the Canadian International Auto Show:
Jason was contacted for this opportunity by Candice & Alison:
I'll let Jason take it from here:
"Candice & Alison were commissioned by MINI to design and produce the Canadian launch of the MINI Beachcomber concept car at the 2010 Canadian International Auto Show (CIAS).
The theme concept was a 1950's Beach Tailgate Party which included Pin up style models with era inspired costumes. Adding to the beach party theme, Candice & Alison approached me to have Lil'G accompany the models showcasing the display area. Everything went amazing, the MINI Beachcomber - concept car was very well received. The models (Jon, Vlada and Caitlyn) were all decked out in their beach wear and looked the part of 50s beach babes and dude. With Lil'G at their side as they showed off the new car from MINI.
Getting ready for the event took a lot of work. The Lil'G prototype wasn't fully ready for the event, so I had to have new parts rapid prototyped for the back section. Creating the slot for the MP3 players to be inserted into. Industrial Designer Jason Nip (DesigNet) was a large part of getting Lil'G up to speed, together we brought Lil'G to what it would be on store shelves. MINI/Candice & Alison requested that it be a full working model as it would look at retail.
Industrial Designer Jason Nip (DesigNet):
It's really wonderful that MINI/Candice & Alison would recognize a designer product such as mine. It shows that designer toys are ready to break into other markets and be accepted by the consuming market, and not just by collectors and enthusiasts. I hope this event inspires other to push for amazing possibilities such as this. Put your work out there, be unique, positive, creative and see what happens!"
You can visit Jason Dollin's website here, find out more about the Lil'G Boombox here, follow him on Facebook here.

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