Feb 23, 2010

Dr. Brain 7.5-inch vinyl toy by RAJE coming mid-2010

DR. BRAIN, a 7.5-inch vinyl figure, will have a limited production run of only 500 units worldwide (that's 450 units regular colorway and 50 units of the chase). Coming in mid-2010, the retail price will be $59.95. It is the “brain-child” of ROBOTIC INDUSTRIES’, and RAJE partner, Jim Freckingham.
Borne out of a passion for the growing urban art and designer-toy sector, RAJE have created a business model that aims to introduce exciting, unknown talent to the market, as well as work with some of the greatest names in the designer-toy industry.
RAJE will be showcasing the DR. BRAIN figure at a special launch party (TBA) in the UK - a signing event for retailers and collectors alike. Retailers who would like to attend can contact RAJE TOYS via its website.
Shipping two months after DR BRAIN, in July 2010, will be the Victorian-cyber-punk-esque “G.N.O.M.E” – created by the hugely talented, DOKTOR A; renowned for his work with Kidrobot and Mindstyle’s Mechtorians. G.N.O.M.E will have a production run of 500 units, with a chase colour-way. (Find a good price on your hotel stay using this coupon.)
RAJE TOYS LTD was formed in November 2009 by Richard Emms, Adam Boreham, Jim Freckingham and Eddie Deighton -- a highly unique collaboration of retailers, designers and marketeers with over forty years collective experience between them.
Richard Emms has run and managed several successful retail stores over the past three decades. He is also co- owner of NYC-based Ardden Entertainment LLC - publishers of the new Flash Gordon and Casper the Friendly Ghost series.
Adam Boreham is the lead designer for Reaction Visual Media, a design agency based in North Hertfordshire, where he has worked for clients such as Red Stripe, G Casino, Gleneagles Hotel and Kelloggs amongst others. He spends most of his spare time hurting himself on his skateboard or training in mixed martial arts.
Jim Freckingham has over 10 years modelmaking experience, most of which was gained in the toy industry.
During that time, he has worked on licensed toy lines including The Muppets, Harry Potter, Dr Who and Lord of the Rings, to name but a few. As founder of Robotic Industries, Jim is always looking for ways to expand his toy robot collection.
Eddie Deighton is Founder and Creative Director of successful design and advertising agency, An.x. He is also co-owner of Com.x, one of the most prolific comic publishing companies to appear in the publishing sector over the last ten years. He brings a wealth of creative, management, screenwriting and IP creation skills to the company.
Check out RAJE TOYS on facebook & twitter.

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