Blindsided: a 5-part essay on blind-box toys by Jeremy Brautman

I must have a bad case of HUTA, since I missed this last week:

Each day last week, ToyCyte's Jeremy Brautman released a piece of his essay series about blind-box toys. He managed to interview scores of artists, retailers and manufacturers during his research. It's a veritable Who's Who of movers and shakers in the toy business. 

I must say that this is one of the most thorough, well-thought-out pieces of expository writing I have ever read within our designer toy industry. Kudos, Jeremy!

Blindsided: a ToyCyte Investigation

Part 1: Toy Companies

Part 2: Toy Fans

Part 3: Toy Stores

Part 4: Toy Artists

Part 5: Toy Bloggers